Good Place with Yoshy
Meet Yoshy! A mother of three, brand founder, and endless source of strength, Yoshy discovered running as a way to rebuild herself, both body and mind, after feeling completely drained. The simple act of lacing up her shoes became the spark that restored her energy.
Today, she’s the founder and creative force behind Menasoo, a brand creating a wardrobe that fits every part of your day. From work to running errands to spending time with family. For Yoshy, running isn’t just a sport; it’s a reminder that true balance starts from within.
While in Seoul, Korea, for the launch of the HOKA x UNNA Speedgoat 2, UNNA founder John-Ruben Holtback and his team met up with Yoshy for an open and inspiring conversation.
Why do you move?
I got married in my early twenties and I’ve always been full of energy. I loved sports! But when I had kids, I started feeling kind of trapped by time. My days were packed, and I couldn’t really spend any time with myself.
After my third child, I felt tired all the time... even a little depressed. I had this strong urge to find myself again, to feel good in both body and mind.
For me it started really small. I just put on sneakers and went out for a run. Nothing fancy, just me and the road. That became my space to breath again.
As I kept going, I started feeling stronger, and that energy spilled into everything, my work, my family and my mood. It was like waking up again.
How do you UNNA* your self?
For me, treating yourself means spending time with my family. As a mom, business owner, daughter and wife, my family gives me the strength to embrace all those roles with joy. Whether I’m working or running, true healing comes from being with them. Because of them, I am who I am, and that’s why I strive each day to be healthier and better.
*Did you know? UNNA is the Swedish word for treating yourself
What mood do you want Menasoo to reflect?
Menasoo design clothes that fit effortlessly into every part of life, wether you're at work, running or playing with the kids. In fact, my office look and workout look are not so different :)
My goal is to make Menasoo a brand that feels like an everyday uniform: casual, versitile and easy to wear. I focus deeply on fabrics and patterns, and I’m expanding into new categories to offer more ways to wear Menasoo.
I wanted to build a brand for women like me. The core value was health and I chose running as the concept because it was true to my story.
