UNNA x HOKA: A Shoe for Every Step of Your Journey
We’ve been keeping this one close for a while. Now, finally, we get to share it with you: our first collaboration with HOKA. Together, we’ve reimagined the legendary Speedgoat 2, a trail icon trusted by so many. But this isn’t just any update. It’s a shoe that carries UNNA’s soul.
Here at UNNA, we believe movement matters, but it shouldn’t be about metrics or perfection. It’s about joy, growth, and feeling good. In our world, it’s not about finishing in first place, but in a good place.
Design rooted in metamorphosis, movement, and smiles
This special edition Speedgoat 2 blends retro touches with modern lines. Natural rubber tones and glossy details bring warmth and nostalgia, while reflective elements add a touch of magic when twilight turns to night.
And the detachable caterpillar? It’s our little nod to transformation, because we’re all caterpillars with the potential to become beautiful butterflies.
Take it trailside, take it city-side. Either way, you’ll carry a touch of UNNA’s optimism. And remember: Count Smiles over Miles, because style, joy, and presence are just as important as speed.
Why the Speedgoat 2?
For our founder, it’s personal.
“The Speedgoat 2 has been my go-to trail shoe for the past six years. Reimagining it with HOKA felt not only natural but essential. We want to inspire more people to move and feel good about themselves, and that’s exactly what this shoe does.”
— John-Ruben Holtback, founder of UNNA
“The Speedgoat 2 is a legendary shoe on and off the trail. We are excited to collaborate with a brand whose ethos is deeply rooted in community, movement, & collective optimism. It’s powerful to see that spirit of progress over perfection come to life through such thoughtful touchpoints with our UNNA interaction.”
— Thomas Cykana, Senior Director of Global Collaborations at HOKA
John-Ruben Holtback, founder of UNNA
The Shoes
We at UNNA are proud to present our take on HOKA's legendary trail shoe, the Speedgoat 2. The shoes come in two colorways:
• Astral / Galaxy • Sea Ice / Cosmic Grey
Reflective elements add a touch of magic as twilight turns to night. The shoe features an engineered mesh upper and a Vibram® Megagrip outsole, with the HOKA logo debossed into the midsole. It comes with elastic speed laces, plus a set of regular laces in the box.
The uplifting “GOOD PLACE” branding is split across the two shoes. And of course, there are the detachable rubber caterpillars as playful accessories, just for the joy of it.
Key features: • Engineered mesh upper with metallic and reflective overlays
•Vibram® Megagrip outsole, made for technical terrain
• HOKA logo debossed into the midsole
• Comes with elastic speed laces, plus a set of regular laces in the box
• “GOOD” and “PLACE” split across the toe boxes
• Three detachable caterpillar charms that glow in the dark
Where to get your pair
• Available from September 12 at UNNA.com and Knees Up
• Available from September 19 at HOKA.com and select retailers
Find your own rhythm
This collaboration celebrates running as a personal and evolving journey. It’s about movement without pressure and growth at your own pace. A reminder that finishing in a good place will always matter more than finishing first.
